Solutions · Lead reactivation
Reactivating dormant leads, with consent and limits
People who asked once and went quiet are the cheapest leads to talk to again, if you do it properly. We scope a re-engagement workflow with consent checks, a suppression list and clear stop conditions.
What is dormant lead reactivation?
Dormant lead reactivation re-engages people who asked about your business in the past and went quiet. A good workflow checks consent first, respects a suppression list, sends a small number of relevant messages and stops when the person replies or opts out.
What you get
Who it’s for
Businesses with a list of past inquiries and no process to revisit them.
- 01A consent check before anyone is contacted
- 02A suppression list, so people who opted out are never contacted again
- 03A small number of relevant messages, agreed in writing
- 04A hand-off to a person when a lead replies
- 05A written scope, a runbook and operation by us
What the workflow decides
Who is eligible
Only leads with the consent the channel needs.
What is said
A small set of relevant messages you approve.
When it stops
A reply, a booking or an opt-out.
Who takes over
A person on your team, when a lead replies.
Consent first
Rules about contacting people differ by channel and by place, and we do not guess at them. The scope names which channel is used, what consent exists and what the suppression logic is.
If a list does not have the consent a channel needs, the answer is that we do not contact it.
How it works
A 30-minute call
We map the problem and decide together whether it is a product or a custom build. It is free.
A written scope
Nothing is built before both sides agree, in writing, on what done means. Custom work is quoted in writing.
Built, then operated
You see the work before launch. Every build arrives with a runbook, a recovery plan and a changelog, and we keep it running.
Pricing
The first call is free. Custom work is quoted in writing before anything starts. Pricing depends on scope and volume, and we quote it in writing.
Questions
- What is lead reactivation?
- It re-engages past inquiries that went quiet, with consent checks and clear stop conditions.
- Is it allowed to contact old leads?
- That depends on the channel, the place and the consent you hold. We write it into the scope and do not contact a list that lacks the consent the channel needs.
- How do you handle opt-outs?
- A suppression list means an opted-out person is never contacted again.
- What does it cost?
- Custom workflows are quoted in writing after a free 30-minute call.
Bring us the problem
Book a free 30-minute call. We tell you whether a product already fits or whether it needs a custom build, and we put the scope in writing.