All work
Data story
The Secret Life of Bots
A nine-part infographic series on ~259,000 PUBG bots across 11,000 matches.
- Year
- 2026
- Role
- Research · Infographics
- Status
- Published series
The problem
Everyone in PUBG talks about bots; nobody had looked at what they actually do.
What we built
A nature-documentary-style data story — species, myths, landing maps, a hall of fame — built on PUBG.ARMY telemetry. Headline finding: a bot is 137× more likely to kill another bot than to kill you.
Under the hood
- Analysis across 11,000 matches
- Nine shareable infographic cards
- A narrative built for Reddit
Custom builds
Need something nobody sells?
The studio still builds custom software and AI systems — scoped in writing, built properly, and kept running for years.