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insights

Insights

Technical and operational point of view. Durability over hype.

n.01

7 min read

  • data
  • civic
  • architecture

Turning a PDF dump into a public atlas: how we built Atlas Criminalidad CR

Costa Rica’s crime data was open and unreadable at the same time. Here is the architecture that turned a quarterly stack of PDFs into a tool anyone can read in 5 minutes — and that keeps working every release.

n.02

6 min read

  • whatsapp
  • operations
  • concierge

The five-minute rule: why slow WhatsApp response is your most expensive problem

Every minute a lead waits for a reply is a minute they spend deciding whether to try someone else.

n.03

5 min read

  • engineering
  • doctrine
  • operations

Optimize for year three: why most Latin American software dies in year two

Building for the third year is a set of unglamorous decisions made on day one.

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